Increasing sales and enhancing the customer experience can always be hacked and tinkered with. When a guest walks into a hotel, they notice the decor and the physical features, sure, but what else are they doing? Breathing, of course. And when they breathe, they need to be hit with a wave of relaxation. What better way to achieve this than with fragrance?
Hotels are very careful to factor in every little detail that can enhance a guest’s experience, including scent. Owners and designers want the guest to remember the feeling they had and associate the smell with the hotel. Also, the quality of the hotel is perceived as higher when there is a pleasant scent to complement it.
The ambiance is everything. But if you’re still not convinced as to why hotels smell so good, here are your reasons:
Science Proves It Works
It all goes back to science. It’s a fact that as we smell certain things, rooms, and people, our sense of memory is heightened and we’re more likely to remember that special thing, person, or place years down the line. This is a great tactic to ensure that the guest has the hotel in their heart and brain for long-term business.
Humans can detect over 1 trillion odors, even if we can’t identify what’s in the scent. The limbic system which is responsible for memory, feeling, and emotion is directly connected to our smelling ability. People are easily influenced by smells which can trigger instant relaxation, emotion, peace, and wellbeing. Especially if the scent is associated with a positive experience.
Scent Branding
Scent branding. What is it?
Well, branding is critical to positioning a company as unique, personable, and profitable. When a customer, client, or guest can point to a particular business and say yes, they’re the best and this is their name, the company has done a great job at acquainting themselves with their consumer.
Just as it takes time to become familiar with a person’s quirks, style, and overall being, it takes the same amount of work and quality for a business run by multiple people. Hotels that scent their rooms are taking advantage of this simple rule and have an advantage over the competition. They realize that the sensory experience is a calling card.
Smaller Rooms Means Greater Scent Potential
There’s no way around it. Humans smell. Especially when they’re in smaller spaces, those smells can collide and create havoc on the senses. Thank god there are solutions to this like candles, fragrances, and perfumes.
Hotels realize that odor needs to be vigorously managed and that’s why they scent everything from hotel sheets to toilets. The new, modern traveler prefers to have a greater time “grazing” than “dining” and enjoys experience over material things. Scented rooms and practical items enhance their travels.
Hotel and business owners attack odors with smart HVAC scent machines for powerful scent distribution throughout the whole hotel lobby, large residential areas, or commercial spaces.
Top 5 Recommended Fragrances for Luxury Hotels
To increase a guest’s capacity for enjoyment, these top 5 scents from Aroma Designers are quickly becoming industry standard.
A fresh and invigorating scent with tones of Melon and Bergamot. Great for restrooms or other places prone to odors.
Inspired by the Ritz Carlton London, this fragrance combines velvety orchids and rich vanilla to make a sophisticated, balanced essence.
With summery, floral notes, this light fragrance could be great for outdoor areas and bed linens.
Inspired by Shangri-La Hotels, Enigma captivates the guest with tea and floral essences.
Perfect for peace and relaxation with citrusy notes, it’s a great evening fragrance for guests to enjoy post-dinner.
Schedule your complimentary session today! Our experts are ready to help you choose the best scent for your needs.
