The power of familiar scents is undeniable, and Fierce has become a prime example of how a memorable scent can impact consumer behavior. In this article, we will explore the history of Abercrombie & Fitch®, the meaning of familiar scents, and how Fierce has become an enduring fragrance that has stood the test of time.
Continue reading →Scent Marketing Blog
Unlock the Secrets of Scent Marketing from the Experts: Boost Your Business with Proven Techniques
One company that has been leading the charge in this area is EDITION Hotels, who have created a signature scent that is used throughout their properties. In this article, we will explore the art of business hotel scenting with fragrance oil and how it can help businesses create a unique and memorable experience for their customers.
Continue reading →Nebulizing scent diffusers are becoming increasingly popular as people seek out effective and convenient ways to enjoy the benefits of aromatherapy. These devices use advanced technology to disperse essential oils or fragrance oils into the air in the form of a fine mist or aerosol, providing a more potent and long-lasting scent compared to other types of diffusers.
Continue reading →In the highly competitive hotel industry, creating a memorable guest experience is essential for attracting and retaining customers. While exceptional service and luxurious amenities are critical factors, hoteliers have started to realize that the power of scenting can significantly impact a guest’s overall perception and experience. That’s where scent marketing comes into play.
Continue reading →The end of winter means longer days, warmer sunshine, and the sweet smell of spring. What does spring smell like to your guests? It’s almost earthy, like early mornings in the garden digging up fresh dirt after gentle rain has come and gone. Spring is also the fragrant wafts of new flowers, sweet hyacinths, or velvety scents of magnolia.
Continue reading →In this article, we’ll share some of our favorite fragrance love quotes as well our favorite scents for Valentine’s Day – the season of love.
Continue reading →We’ve always been in this position, your friend has mentioned in passing that they’d really like to start scenting their small business through their newly acquired HVAC machine. How would you gift them the right fragrance without knowing what they’d like most? Consider the following tips in this article, or simply order a fragrance oil gift set for them to choose their favorite.
Continue reading →The history of royal households, kings, queens, princesses, and princes goes back to the start of time. Although some may argue that royalty is diminishing, the fairy-tale association and the connection to ultimate opulent luxury remain. This connection to regality is only experienced by a handful of perfume houses. In this article, we will discuss the history of the House of Creed and how their Aventus fragrance has become synonymous with sophisticated luxury.
Continue reading →There are two separate cultures that occupy the home scenting scene. These are the people that use diffusers vs those that use fragrance candles. However, how can one be sure of the efficiency and safety of each type of home fragrancing? In this article, we will discuss the benefits of diffusing versus what you could call, traditional candle burning.
Continue reading →Almost everything has fragrance added to the formula these days. The fabric softener, the dishwashing liquid, your makeup, and the room fragrance candles. It goes without saying the perfume we don as we leave the house every day has its intention as a fragrance. Our senses are piqued when we walk past a fresh spritz of perfume. The health effects of synthetic fragrances are finally being uncovered, but is there really anything such as a safe synthetic fragrance?
Continue reading →