In the highly competitive world of business, companies are always looking for new ways to create a memorable and enjoyable experience for their customers. One such way that has been gaining popularity in recent years is scent marketing. Scent marketing, or the use of pleasant fragrances to enhance a customer’s experience, has been shown to increase customer satisfaction, promote brand recognition, and encourage repeat business.
One company that has been leading the charge in this area is EDITION Hotels, who have created a signature scent that is used throughout their properties. In this article, we will explore the art of business hotel scenting with fragrance oil and how it can help businesses create a unique and memorable experience for their customers.
The History of Edition Hotels
Edition Hotels was created in a partnership between Marriott International and Ian Schrager, who is a renowned hotelier and entrepreneur. Schrager is known for co-founding the legendary nightclub Studio 54 in New York City and for developing a number of trendsetting hotels, including the Morgans Hotel in New York.
The idea behind Edition Hotels was to create a new kind of luxury hotel that combined Marriott’s hospitality expertise with Schrager’s reputation for creating cutting-edge hotel concepts. The brand was launched in 2010 with the opening of the first Edition Hotel in Honolulu, Hawaii.
Since then, the brand has expanded to include several other properties around the world, including hotels in London, New York, Miami, Barcelona, Shanghai, and Tokyo. Each property is designed to reflect the local culture and surroundings, with a focus on offering guests a unique and immersive experience.
Edition Hotels has been recognized for its innovative approach to hospitality and design, and has won numerous awards and accolades, including being named the World’s Best Hotel Brand by Travel + Leisure in 2018.
What is the Edition Hotel Fragrance?
What is the Edition Hotel Fragrance?
The Edition Hotel scent is one that was created with the sole purpose of improving guest experience and adding to the entire brand’s luxurious appeal through customized cultural experiences.
The scent is designed to be both inviting and memorable, with top notes of bergamot and lemon that give way to a heart of jasmine and lily of the valley. The base notes of sandalwood, vanilla, and amber provide a warm and inviting finish that lingers in the air, creating a truly immersive sensory experience.
The scent is an essential part of the Edition Hotels experience, and it has been carefully chosen to enhance the guest’s stay and create a lasting impression. Whether you are lounging in the lobby or relaxing in your room, the scent of Edition Hotels will transport you to a world of refined elegance and indulgence.
Fear not, if you would like to leverage the iconic hotel’s signature scent then The ONE fragrance oil from Aroma Designers is on the top of the list as closest to the true signature scent. Inspired by the luxury of the hotel, this scent is a beautifully crafted blend of floral, spicy, and woody.
What are the notes of The ONE Fragrance Oil?
Aroma Designers’ scent is inspired by Edition Hotels’ signature spicy, woody and tropical scent.
The heart of The ONE fragrance is a delicate blend of warm, spicy wood, vetiver, and amber. These give an earthy aroma which enhances a feeling of comfort. Top notes are a whisper of rose floral and jasmine which add a slight femininity to the fragrance.
Finally, grapefruit and coriander add a freshness to the fragrance that results in a surprisingly unique and complex scent that is enjoyable and memorable.
The One – Fragrance Oil for Diffusers
What is the Science of Scenting?
The science of scenting, also known as scent psychology, is the study of how scent can impact our emotions, behavior, and memories. Our sense of smell is closely linked to the limbic system, which is the part of our brain that controls emotions, memory, and motivation. When we smell a scent, it triggers a complex set of physiological and psychological responses that can influence our mood and behavior.
Research has shown that different scents can have different effects on the brain and body.
For example, lavender is known for its calming and relaxing properties, while peppermint is invigorating and energizing. Scents like vanilla and cinnamon can evoke feelings of comfort and nostalgia, while citrus scents like lemon and grapefruit are known for their uplifting and refreshing qualities.
In the context of hotel scenting, the science of scenting is used to create a sensory experience that enhances the guest’s stay. By choosing specific scents that evoke positive emotions and memories, hotels can create a more comfortable, relaxing, and enjoyable environment for their guests. This can lead to increased guest satisfaction and loyalty, as well as higher spending and more positive reviews.
In addition to its impact on emotions and behavior, the science of scenting also involves understanding the chemical composition and properties of different fragrances. Fragrance experts use their knowledge of fragrance chemistry to create unique scents that are long-lasting, effective, and safe for use in different environments. They also take into account factors like the hotel’s brand identity, target audience, and location to create a scent that is tailored to the hotel’s specific needs and goals.
Why do Hotels use Scent Marketing?
Hotels use scent marketing as a way to create a unique and memorable experience for their guests, and to reinforce their brand identity. Scent has the power to evoke powerful emotional responses and to create lasting memories, which makes it a powerful tool for hotels to use in their marketing and branding efforts.
The Art of Business Scenting with The ONE Fragrance Oil
By creating a signature scent that is unique to their brand, hotels can differentiate themselves from their competitors and create a sensory experience that guests will remember long after they have checked out. Scent marketing can also be used to create a sense of luxury and sophistication, as well as to create a welcoming and relaxing atmosphere that helps guests feel at ease and enjoy their stay.
What are the Benefits of Scenting for Businesses?
The benefits of scenting for businesses are numerous and can have a significant impact on a company’s bottom line. Here are some key benefits of scenting for businesses:
- Brand recognition and differentiation: Using a signature scent can help businesses stand out from competitors and create a unique brand identity that is more memorable and recognizable to customers. A distinctive scent can become a powerful marketing tool that sets a business apart from the competition and helps create a lasting impression in customers’ minds.
- Enhanced customer experience: Scenting can create a more immersive and enjoyable experience for customers, helping them to feel more relaxed, comfortable, and at ease. This can lead to higher levels of customer satisfaction, as well as increased loyalty and repeat business.
- Increased sales and revenue: The right scent can influence customer behavior, encouraging them to spend more time and money on a business. For example, research has shown that pleasant scents can increase sales in retail environments, while inviting scents in hotel lobbies can encourage guests to spend more time in communal areas and increase revenue from food and beverage sales.
- Improved employee satisfaction and productivity: Scenting can also have a positive impact on employees, creating a more pleasant and enjoyable work environment that can boost morale and productivity. Research has shown that pleasant scents can improve cognitive performance, reduce stress and anxiety, and enhance overall well-being.
- Positive brand association and reputation: Finally, using scent in a business can create positive associations with the brand and contribute to a more positive reputation in the marketplace. A well-designed and executed scenting strategy can enhance a business’s image and create a more positive perception among customers, employees, and other stakeholders.
What is the Impact of Scent on Guest Perception and Behavior?
The impact of scent on guest perception and behavior in hotels is considerable and worth mentioning. Hotels use scenting to create a more enjoyable and memorable experience for their guests.
Pleasant scents create the perception of a spotlessly clean and well-maintained environment, which is especially important in areas like hotel rooms and bathrooms. Intentional fragrance-based scents also create a more comfortable and relaxing environment for guests, helping them to feel more at ease and enjoy their stay, leading to higher levels of satisfaction and a greater likelihood of repeat business.
Moreover, a signature scent can help hotels stand out from competitors and create a unique brand identity that is more memorable and recognizable to guests, leading to increased brand loyalty and repeat business. Hotel scents can also influence guest behavior, encouraging them to spend more time and money in communal areas like lobbies and restaurants.
Finally, scents can also have a positive impact on mood and well-being, reducing stress and anxiety and promoting a sense of calm and relaxation, which leads to a more enjoyable and memorable guest experience, as well as improved employee satisfaction and productivity.
How to use scent in different areas of the hotel
Hotels use scenting to create a cohesive sensory experience for guests throughout their properties. Different areas of a hotel have unique requirements for scenting to enhance the guest experience. In the lobby, hotels use scenting to create a warm and inviting atmosphere that welcomes guests to the property. This is often achieved using scents that have a bright and uplifting quality, such as citrus or floral fragrances. In guest rooms, hotels use scenting to create a relaxing and comfortable environment, often using scents like lavender or vanilla that promote calmness and tranquility.
In spas, hotels use scenting to enhance the guest’s overall relaxation and well-being experience. Fragrances such as eucalyptus and peppermint are often used to promote clarity and focus, while scents such as lemongrass and bergamot can evoke a sense of calm and serenity. Restaurants use scenting to create an appetite-stimulating atmosphere, often using scents like rosemary or cinnamon that have been shown to increase food consumption.
Hotels can tailor the scent to each specific area to create a cohesive sensory experience for guests. The scent in each area is carefully selected to complement the purpose of that area and to create a consistent brand identity across the property. Hotels may also change the scent seasonally or for special events to provide a unique and memorable experience for guests.
There are of course some hotels that have chosen to use their signature scenting in almost all areas important to the guest experience as a branding campaign. Both approaches should be considered and taken into account.
Hotels that are known for their Scenting
In addition to Edition Hotel, there are other hotels renowned for their scent branding campaigns. A clean, sophisticated, and elegant hotel is taken to a new height when its scent marketing is perfected. From room scents and diffusers to HVAC scenting system solutions, hotel scenting is a surefire way of increasing the guest experience.
Ritz Carlton Caribbean®: The Ritz-Carlton’s® signature scent is a sophisticated and luxurious fragrance that is designed to embody the brand’s commitment to elegance and refinement. The scent features key notes of Melon and Bergomot.
Ritz Carlton London®: Synonymous with the comforting opulence of British hotels, the Ritz Carlton® in London’s signature scent features key notes of Jasmine, Berries, and Bergamot.
Delano® Hotels: A winter-inspired fragrance, the signature scent from Delano® inspired a woody and musky scent that is warming and enjoyable all year round. Key notes featured are Lime, Parsley, Herbs, and Citrus.
JW Marriott Hotels®: A world-renowned hotel that is as elegant as it is bold and commanding, the hotel inspired a scent that features notes of Lemon, Lavender, and Ocean.
Four Seasons® Hotels: A hotel chain that has survived the decades, this hotel inspired yet another fragrance that speaks to the hotel’s charm and allure. Featuring key notes of Rose, Tea, Jasmine, Amber, and Musk, this scent delivers a companion to all areas of the hotel.
