As part of the experience, hotel managers should wish to leave a lasting impression on the guests.
The finest details are important and necessary for an overall positive stay at the hotel. There are many famous hotels that use hotel inspired scents to convey the message of elegance.
The Sheraton signature scent, the Omni hotel lobby scent or even taking it as far as the Ritz Carlton Archipelago white jasmine candle are well known to leave their guests relaxed and content.
The true meaning of loyalty is when they return to experience the same luscious stay they remember from the first time. This is where a hotel scent diffuser would be particularly useful in creating a lasting memory for the guests.
Most hotels have an in-built HVAC system that runs throughout the entire hotel. Using this system hotels are able to use hotel scent diffusers to distribute high-quality fragrance oils. This process elevates the guest experience by improving the scent in the individual rooms.
At Aroma Designers we can either supply ready-to-use hotel scent collections or create a custom-made signature scent specifically for your hotel. As a business that understands the complexities of guests and their smell associations, we use this knowledge to suggest the best scent combination for you. Hotels in the mountains (the great outdoors) in winter would have a different hotel scent collection compared to a seaside resort in summer.
How do hotels scent their lobbies?
As mentioned earlier in the article, we know that many famous hotels use scent marketing in their experience strategy. Knowing this, we can understand that first impressions really do count. The first smell that a guest encounters once they enter the building is in the lobby.
We use hotel-inspired scents and take this knowledge into consideration to provide certain smell combinations that would improve the guest’s perception of the hotel. Some scents, inspired by famous hotels, will enhance the guest’s impression of value for money. This would also mean a more memorable stay and increase the likelihood of a repeat stay with the hotel.
What scent should you use for hotels?
There are a number of different types of scents and their effect on the emotions of the guests. Various fragrance oils can influence a person’s mood in different ways. Some of the more common choices are sandalwood, vanilla, lemon blossom, leather, neroli, citrus, white tea and cedar. Other scenting that is less common but would make for a particularly memorable stay are jasmine, lavender, patchouli, lemon verbena, and coconut.
As previously stated, a mountain side cabin lodge would have different scenting to a beach hotel day spa. These factors influence Aroma Designer’s technical team, they take into consideration the location and the goal of the hotel. A signature hotel scent for the hotel scent diffusers would then elicit a positive response from the guest.
When you’re looking for a solution that will wow your guests and leave them yearning to return, then use scent marketing as part of your strategy. If you’re looking to create a bespoke fragrance or use ready-made fragrance oil, you can influence your guest’s mood positively and safely.
Contact us today to add scent marketing safely to your hotel business marketing model.
