Are you considering the entire sensual experience of your customers? Customers see the final touches in interior design, they feel the smooth quality linen and they smell the scent throughout the building and in their room. In this article, we uncover the benefits of scent marketing using your Heating, Ventilation and Air-Conditioning (HVAC) system as well as how you can create your own fragrance for air conditioners.
What is Scent Marketing?
Scent marketing is the use of strategically chosen fragrances that are diffused at customer touchpoints. A carefully selected fragrance strategy will communicate a likable and memorable brand identity.
Either with a high-quality premade scent or a bespoke scent tailored to your business, scent marketing can provide an extraordinary experience. Some scents can influence the mood of guests in a hotel, encourage more spending in a retail clothing store, and even increase food enjoyment in a restaurant.
Benefits of Using HVAC Scent Diffuser
Improve brand identity
When a customer experiences a heightened level of enjoyment with a specific scent the customer leaves with a positive memory. This solidifies a brand’s identity simply through an air conditioning scent.
Improve customer retention
When customers remember a brand where they had a positive experience they are more likely to return. Returning customers turn into loyal customers and in turn your own brand ambassadors through their positive experiences.
Water-less air diffuser
Our HVAC scent air diffusers send nanoparticles of fragrance through the clean air of your system. This allows a better fragrance experience and protects your system from potential damage too.
App controlled
Using our specialized app you are able to control the potency of the scent. You have the control, you can lower the fragrance output during quieter times and increase the scent output when you have an influx of customers.
Improved Mood
Research suggests that certain scents are influential in altering a person’s mood. Scientists have discovered that Lavender has the ability to reduce anxiety. Using Lavender in your scent strategy would mean a potentially relaxed customer.
Durable new designs
Recent manufacturing of scent diffusers are more reliable at diffusing scent for air conditioners. Our scent air diffusers are made to last, giving you the most value for money scent.
Energy efficient
Everyone is aware of the need to reduce the amount of electricity we use. This is also true of us at Aroma Designers, our devices are durable and energy efficient.
Sales increased
When a customer is relaxed and comfortable they will naturally feel like they could spend more. It has been known for decades a comfortable and clean space will increase customer satisfaction which leads to increased basket size.
Eliminate odors
The most memorable scent in a building is when it smells less than desirable. Musty, moldy or any other unmentionable scent destroys customer satisfaction. When you control the odor within your building your customers have a more positive experience.
Can you create your own scent for your hotel?
Yes! If you have a specific space that needs a scent and you have a particular marketing need you can create your own fragrance. Our highly trained professional team can create a bespoke ac scent diffuser for your business needs. Have a look here at how we can create your own signature scent for your business.
Watch this video on our L50 Scent Machine for spaces up to 5,000 sq. ft.
Should you have any questions – do not hesitate to contact us or book a free consultation with our scent experts.
